Have you come across the phrase: Music Distributor? Maybe not, but we have to say a music distributor plays an irreplaceable role in the modern music industry.

To make it clear, the music distribution we are addressing is digital music distribution. Instead of transporting albums to a physical store, the digital distributors will distribute music in digital formats (usually mp3 or WAV).

Most artists can make good music without knowing how to get their music heard. Below are some of the main reasons why you should work with a music distributor instead of managing it all by yourself:

1. Most international music platforms (including Boomplay) do not allow individual artists or smaller labels to upload music directly. It is only possible to upload music to these platforms via one of their partner music distributors.

2. Can you imagine managing the distribution of all your tracks by yourself on over 100 platforms? You can save time and effort by working with a music distributor who will handle the whole distribution process for you.

3. A transparent analytical reporting system is essential to access your music performance and fanbase growth. It is never easy to make decisions without the support of data. A digital platform may not offer you enough data, but a distributor with your interest at heart will do it for you.

With the help of a music distributor, your music will appear on online music platforms, video platforms, and social media platforms. It is then the distributor's job to ensure that royalties generated by your music are collected and passed back to the artists and rights holders.

At Afrotunes, we accept all musicians and labels. The only thing you have to do is make sure your music is in a standard deemed acceptable by the online stores. Don’t worry; we’ll provide you with the necessary guidelines to ensure your release sale through our quality control process. We will then distribute your music to all the major digital platforms worldwide and help you reach a broader audience.

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